| |
| |
|
Advertising Information |
|
|
|
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX" While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically? I started thinking about credibility and what an important role it plays in today's business economy. I looked in the yellow pages for a landscaping company - six pages vying for my dollar, yet all of them lacked personality. Not one said, "We are a credible company you have heard of." Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of "small businesses" (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup. What do you do to make your company say, "I am someone you can trust."? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool - but you can't buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers? For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No. Write back and let me know what you do to bring creditability to your company. In my next article, I will share some of your thoughts - think about it, instant (creditable, free) publicity. S. Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (http://www.thesfclub.com) to learn more. Contact him at snestor@stormfrontdevelopment.com
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
Understanding The Basics Of Advertising I get the L.A. Create Your Dynamic Elevator Speech So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. Magnetic Business Cards: Make Your Marketing Message Stick What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. Localized Advertising - Door-to-Door Ad Distribution on the Fly! Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption. The Man With The Grasshopper Mind The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome. Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space. Business Ideas: 5 Uncommon Ways To Generate More Online Business Sometimes, it is not an obvious business idea that will make you more money.It may be what is not so obvious, which most people never think of that may make you money. Why Would Anyone Want Your Business Card? Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. Small Business Image The single easiest way to increase sales is to look professional. People believe what they see. 7 Essential Elements for Profit-Pulling Ads Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Secrets And Top-Tips Of Mail Order Advertising Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media. LED Moving Message Displays LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology. The Future of Voiceovers: Hold Your Tongue...Possibly Forever "Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience. Getting the Most Out of Your Networking Group Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers. Moving message Sign Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc. How Can All the Radio Stations Be #1? Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium. Juice - Scam of the Decade or Opportunity of the Century If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none. How to Get People to Read Your Ads Like CRAZY! Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. Go Ahead Im Listening In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap. 10 Simple Techniques To Make Your Ad Get Powerful Attention 1. Make your ad's keywords and phrases standout by enlarging the text.
|
| home | site map | references |
| advertising-s.net © 2007 |
