| |
| |
|
Advertising Information |
|
|
|
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad: ======================================== A well tuned and adjusted piano is a beautiful instrument. For a better tuning please call: Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market. Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem. For our Piano Tuner, his target market is dealing with the following problems: 1. They have invested a lot of money into their piano and they want to keep it well maintained. 2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them. 3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best. 4. They want to increase the value of their investment. Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call. Here is the Ad Marketing Makeover: "My Friends All Laughed When I Sat Down At My Tune your embarrassing off keys into beautiful music Mention this Ad and receive our The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano. The new Ad now features an offer designed to generate greater response from prospects. The Perfect Melody Piano Package will consist of marketing materials designed to position our Piano Tuner as an expert, and the only solution to the problems faced by his target market. The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicated a need for his services. To convert more leads into sales, he can offer a special limited time introductory offer to prospects after completing the Piano Analysis. Now that the Ad has a compelling headline and offer, it needs to be placed in publications read by piano owners. If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication. Then the Ad can be removed from publications that are not producing results, and ran more frequently in publications that are producing results. Once you have a winning Ad, get more mileage from it by using the marketing message in Flyers and Postcards, and other marketing materials. When your Ad is on a winning streak it will not only pay for itself many times over, but it will also produce more profits so you can grow your business. Copyright 2005 Black Unicorn Communications, Inc. Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). Understanding Internet Banner Advertising Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix. 6 Must-Have Elements of a Powerful Brochure Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. Grab Your Share of Untold Amounts of Advertising Dollars If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California. Imprinted Promotional Items - Their Many Marketing Applications There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Direct Mail = Your Money, From Printer to Mailbox to Trash! I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. B2B Marketing Health and Elder Care Services Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele. Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. 10 Tips For Writing A Profit Producing Ad 1. You can get ad copy ideas by studying similar product's advertising material. Online vs. Offline Advertising Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. 100 Excellent Words and 70 Action Getting Phrases for Ad Writing 100 Excellent Words Absolutely. Amazing. The Principle Of Advertising Online Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible. Whats On Your Business Card? A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you. Successful Print Advertising Designs Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space. Promote yourself on radio for free Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. The SKINNY on Newspaper Advertising The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. 5 Reasons Why Headlines Are Crucial To Your Website's Success Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources. Internet Advertising: How To Use The Golden Rule To Enrich Yourself. What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.
|
| home | site map | references |
| advertising-s.net © 2007 |
