Advertising Information
Google
 

Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines


The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.

  • More important than anything else, try to get investors' self-interests into every headline you write. Make your headlines suggest to investors that there is something about your business plan or venture they want. This rule seems so obvious. Yet, absent omitting headlines entirely, it is the rule most often violated. Replace overused one word headings like "Company", "Products", "Market", Financials" with headlines that appeal to investors' self-interests like making money, protecting their investment, or building trust.
  • Be sure to get news worthy information like new products, new uses for old products, or technological breakthroughs into your headlines whenever possible.
  • Avoid "curiosity" headlines. Marketing and advertising professionals have proven through testing and experience that the effectiveness of the average curiosity headline is, at best, doubtful. For every curiosity headline that succeeds in getting an investor to read further, a dozen will fail. Instead, combine curiosity with news or self-interest to create a single, more compelling headline capable of drawing investors into your plan.
  • Take a positive angle with your headlines. Avoid headlines that paint gloomy or negative pictures of your business venture or markets. For example, if you are targeting a market with millions of suffers, emphasize in your headlines how the business venture can benefit them.
  • Demonstrate through your headlines that here is a business plan that will generate results and is backed by evidence. Let your headlines educate investors about the opportunity, risks, and the available options.
  • Of course it goes without saying that in using any of these rules be sure to make your headline believable. In most cases, "too good to be true" headlines will not draw experienced investors into your plan.

    Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. His business plan ebook "Business Plan Secrets Revealed" shows how to make your business the most appealing investment choice to venture capitalist, bankers, and other business investors. For his free business plan guide visit http://www.business-plan-secrets-revealed.com/free-business-plan-guide.html


    MORE RESOURCES:

    Boston Globe

    How much are those front-page Times ads?
    Reuters - 4 hours ago
    (Slate) (Photo: “Spiderman” Alain Robert got free front-page advertising on the New York Times. Not in the paper but on the building. ...
    Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
    New York Times now offers front-page advertising MarketWatch
    NY Times debuts front-page ad; new revenue source The Associated Press
    Adweek - AFP
    all 348 news articles


    Recession raises stakes for Super Bowl advertising
    guardian.co.uk, UK - 51 minutes ago
    "The Super Bowl remains this incredibly unique advertising opportunity because you get all this focus and all this attention and all the PR buzz around it," ...
    Kellogg School of Management Faculty Available to Discuss Super ... PR Newswire (press release)
    all 11 news articles


    BeliefNetworks, Inc. Launches AffinityAgent Advertising ...
    MSNBC - 3 hours ago
    Utilizing this technology, BeliefNetworks is able to help a variety of customers in the advertising and publishing world develop relevant ad concepts and ...


    Dallas Pushes for More Video Board Advertising
    MSNBC - 3 hours ago
    The city council is looking to add more video advertising boards and told city staff that the five currently planned for Main Street are not enough. ...


    Atheist advertising bid launched
    The Press Association - 4 hours ago
    An atheist advertising campaign on buses in Scotland has been launched with the slogan: "There's probably no God. Now stop worrying and enjoy your life. ...
    Atheist bus campaign spreads the word of no God nationwide guardian.co.uk
    London atheist bus advertising campaign spreads to Spain Monsters and Critics.com
    Bus sides say there is no God Utalkmarketing
    InTheNews.co.uk - Telegraph.co.uk
    all 56 news articles


    Report: Rough Year For Branded Advertising Online
    MediaPost Publications, New York - 1 hour ago
    This year is going to be a rough one for brand advertising, according to a new report from JP Morgan Chase. The economic downturn has created a climate in ...
    JP Morgan: '09 to Be Rocky for Web and Brand Ads Adweek
    all 8 news articles


    The NAD: A Primary Forum For Resolving Advertising Disputes
    The Metropolitan Coporate Counsel, NJ - 6 hours ago
    Hugh Latimer, Chair of Wiley Rein's Advertising Practice, has experience in a broad range of complex litigation involving advertising, sweepstakes, ...
    Wiley Rein Assists Client To Secure Significant Win In ... The Metropolitan Coporate Counsel
    all 2 news articles


    The Slate Group Names Matthew Turck Vice President of Advertising ...
    WELT ONLINE, Germany - 7 hours ago
    The Slate Group, publisher of Slate, The Root, The Big Money and Foreign Policy, today named Matthew Turck Vice President of Advertising Sales. ...


    Sun-Times News Group Advertising Veteran Mike Sperling Named ...
    Business Wire (press release), CA - 5 hours ago
    Mr. Sperling, 38, most recently had been Senior Director, Automotive and Builder Advertising for the Sun-Times News Group, leading print and online sales ...
    Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
    Sun-Times News Group Names VP/Classifieds Editor & Publisher
    Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
    Editor & Publisher
    all 18 news articles


    BBC News

    Strikes greet Sarkozy's TV reform
    BBC News, UK - Jan 5, 2009
    President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
    French unions decry TV advertising change Forbes
    France bans adverts on state TV during primetime guardian.co.uk
    French TV adverts ban sparks wave of strikes Irish Times
    Telegraph.co.uk - Media Guardian
    all 70 news articles

    Advertising - Google News


    registration of site in directories and searchenginesBlogarama - The Blog Directory

    home | site map | references
    advertising-s.net © 2007