| |
| |
|
Advertising Information |
|
|
|
The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written." Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important! However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off! Particularly disturbing is the copycat syndrome. I can't even begin to tell you how many variations I've seen of the "Who Else" headline. For example: "Who Else Wants To Write Great Headlines?" By the way, the "Who Else" headline isn't new. It goes back many decades. Here's the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet! I have a much better alternative. Instead of copying someone else's headline, put in the hard work that's required and come up with your own classic headline. Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results. Using the proper words and phrases is critical. Below I've listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention: Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You... After grabbing your readers attention, this is where you want to answer the question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond? Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days". A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness. Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product. Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy. After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether. Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article. How will you know which headline is the best one overall? Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner! To help you get the creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy! "The 20 Greatest Headlines Ever Written" 1. The Man With The "Grasshopper Mind" 2. They Laughed When I Sat Down At The Piano--But When I Started To Play! 3. To People Who Want To Write--But Can't Get Started 4. Does Your Child Ever Embarrass You? 5. The Secret Of Making People Like You 6. Advice To Wives Whose Husbands Don't Save Money 7. The Child Who Won The Hearts Of All 8. How To Win Friends And Influence People 9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save 10. Do You Make These Mistakes In English? 11. Why Some Foods "Explode" In Your Stomach 12. You Can Laugh At Money Worries--If You Follow This Simple Plan 13. When Doctors "Feel Rotten," This Is What They Do 14. How I Improved My Memory In One Evening 15. Discover The Fortune That Lies Hidden In Your Salary 16. How I Made A Fortune With A Fool Idea 17. Do You Do Any Of These Ten Embarrassing Things? 18. The Crimes We Commit Against Our Stomachs 19. How To Do Wonders With A little Land 20. Who Else Wants Lighter Cake--In Half The Mixing Time? About The Author Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net. Visit his website at: http://www.lets-make-money.net
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
What Does the Back of Your Business Card Say? Business cards with nothing on the back are wasted opportunities to sell.Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card). Radio and Television Ads: Clever Vs. Annoying Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail. Online Classifieds Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services. How to Create Ads that Sell with Little Effort One of the main problems people find with marketing, is the actual selling. How can you create ads which sell?Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell. LED video Displays LED video displays give you the power to communicate, to motivate, and to entertain. Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc. Understanding The Basics Of Advertising I get the L.A. 10 Tips For Writing A Profit Producing Ad 1. You can get ad copy ideas by studying similar product's advertising material. Humor in Advertising Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. The Inside Secrets Of Free Publicity For Your Business Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards Sorry, I Don't Seem to Have a Business Card With Me.. Juice - Scam of the Decade or Opportunity of the Century If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none. Is Advertising Art? Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled. Do Your Adverts Get You More Sales? Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes. Non-profit Coupon Books and Coupon Mailers for Small Businesses Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. Take Advantage of Your Foes Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space. 3 Inside Secrets To Making You Richer Using Direct Mail! Making money using direct mail isn't easy. And anyone who tells you it is, is lying. Make Your Business Cards Work What's the cheapest, most under-used marketing tool you have?The answer's no secret .. Fax Advertising : Hitting Your Target Immediately In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.
|
| home | site map | references |
| advertising-s.net © 2007 |
